Published in Bootcamp·Updated Sep 14, 2022UX Research: Customers vs. UsersWhenever I’m confronted with “Your user research costs too much. We know our customers.” I always reply with, “Ahhh. But you don’t know your users.” For the sake of brevity, we can’t go through every product or service model. But we can get a better understanding of the foundational issues…UX Research4 min readUX Research4 min read
Sep 1, 2022UX: Personas Are Habitual LiarsWait, wait, wait… I’m not telling you to stop doing personas. I’m telling you to stop doing personas until you can do them right. Here’s why. (If you want to skip to the personas part, scroll down to “Personas Are Liars”.) Storytime. Some time around 1999 or 2000 I saw…3 min read3 min read
Published in Bootcamp·Dec 17, 2020How I would improve TikTokTikTok is a lot of fun, very addictive, and very broken. Here are the 3 areas TikTok is broken (in the US anyway): Design & Features Algorithm Policy Full transparency: I have beef with TikTok. After accumulating 55k Followers, I had to start all over because I mooned a Nazi…Tiktok5 min readTiktok5 min read
Jun 22, 2020The #1 Secret UX ToolNOTE: There’s a bit of an intro here so if you want to cut to the chase, scroll to MY SECRET TOOL, below. When I was just starting out in UX, circa 1999, I had already been a web designer and graphic designer for about 5 years. At that time…UX4 min readUX4 min read
Jun 22, 2020WordPress and the Downfall of DesignPREFACE: I wrote this in a fever dream this morning. If there are typos please let me know with the Private Notes tool. Thank you. Webmasters ruined the world… While the 1990’s saw the emergence of the Internet, due in no small part to Webmasters — the path that relationship would take has had…Word Press7 min readWord Press7 min read
Published in UX Collective·Jun 4, 2019UX candidates are asking the wrong questionsI’ve been working in design since 1995, specifically in UX since 1999. Most of my experiences have been very positive. Every place I’ve worked I’ve met new life-long friends, learn new valuable things, and for the most part… grown. There are 2 jobs I’ve had that were absolutely miserable. I…Design4 min readDesign4 min read
Apr 18, 2019The Future of AgTech“We’ve created everything there is to create.” ~ The Fool But I will say that everything we have created has been done so in silos (ag pun intended), and it’s stored there as well. We have come a very long way since the days of Post-It notes, Microsoft Access, and the TRS-80. …Agriculture4 min readAgriculture4 min read
Oct 17, 2017Ecommerce: 1 Step to Double Your ProfitsIn this installment we’ll discuss cart abandonment VS. increased visitor traffic. Currently the cart abandonment rate is at near 70%. The same as it was a decade ago. You may have the best/least expensive/coolest products in the world. You may even have an awesome-looking website with (what you perceive as) a great online store; but what is your conversion rate? More importantly, how can it be improved?Ecommerce2 min readEcommerce2 min read
Jan 24, 2017No Offense but… F*ck SketchI’ve been designing Photoshop, PowerPoint, paper, and HTML prototypes for two decades now. Wire frames (or is it wireframes?), card sorting, mock-ups, style guides… they are all good ways to build/redesign a product. …Design3 min readDesign3 min read
Dec 2, 2016What Google Removing Content Keywords Feature Means To Your SEO EffortsNothing. Go back to whatever it was you were just doing.SEO1 min readSEO1 min read
