Whenever I’m confronted with “Your user research costs too much. We know our customers.” I always reply with, “Ahhh. But you don’t know your users.” For the sake of brevity, we can’t go through every product or service model. But we can get a better understanding of the foundational issues…

Wait, wait, wait… I’m not telling you to stop doing personas. I’m telling you to stop doing personas until you can do them right. Here’s why. (If you want to skip to the personas part, scroll down to “Personas Are Liars”.) Storytime. Some time around 1999 or 2000 I saw…

TikTok is a lot of fun, very addictive, and very broken. Here are the 3 areas TikTok is broken (in the US anyway): Design & Features Algorithm Policy Full transparency: I have beef with TikTok. After accumulating 55k Followers, I had to start all over because I mooned a Nazi…

NOTE: There’s a bit of an intro here so if you want to cut to the chase, scroll to MY SECRET TOOL, below. When I was just starting out in UX, circa 1999, I had already been a web designer and graphic designer for about 5 years. At that time…

PREFACE: I wrote this in a fever dream this morning. If there are typos please let me know with the Private Notes tool. Thank you. Webmasters ruined the world… While the 1990’s saw the emergence of the Internet, due in no small part to Webmasters — the path that relationship would take has had…

I’ve been working in design since 1995, specifically in UX since 1999. Most of my experiences have been very positive. Every place I’ve worked I’ve met new life-long friends, learn new valuable things, and for the most part… grown. There are 2 jobs I’ve had that were absolutely miserable. I…

“We’ve created everything there is to create.” ~ The Fool But I will say that everything we have created has been done so in silos (ag pun intended), and it’s stored there as well. We have come a very long way since the days of Post-It notes, Microsoft Access, and the TRS-80. …

In this installment we’ll discuss cart abandonment VS. increased visitor traffic. Currently the cart abandonment rate is at near 70%. The same as it was a decade ago. You may have the best/least expensive/coolest products in the world. You may even have an awesome-looking website with (what you perceive as) a great online store; but what is your conversion rate? More importantly, how can it be improved?

I’ve been designing Photoshop, PowerPoint, paper, and HTML prototypes for two decades now. Wire frames (or is it wireframes?), card sorting, mock-ups, style guides… they are all good ways to build/redesign a product. …